by E-Commerce Marketing – Electronic commerce or internet commerce – is also known as e-commerce marketing. In other words, it refers to the exchange of goods and services as well as the transfer of money and data in order to complete a transaction.
The internet has made it easier to discover products, sell them, or buy them online. Small and large businesses alike have benefited from this platform, including independent freelancers.
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Different types of E-Commerce Marketing models
1. Business to Consumer (B2C):
Buying a pair of shoes from an online retailer is an example of a business selling a good or service to an individual (e.g. you buy shoes from an online retailer).
2. Business to Business (B2B):
Businesses that sell goods or services to other businesses (e.g. software-as-a-service)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
An influencer sells exposure to their online audience in exchange for a fee, or a photographer licenses their image for a business to use).
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Industry scope for E-Commerce
In the industry, E-Commerce is huge as it provides a lot of choices and allows people to shop from the comfort of their homes. In some large E-Commerce companies, people are hired to evaluate the user and business needs and convey them to the design team.
Benefits of E-Commerce
• Customers need not travel to the market to buy the products they need.
• It helps in reducing the cost of the product.
• It is time-saving as well.
• The customer gets to choose from a wide variety of options and some great offers.
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