Ans. Synonymously used for internet marketing or Online marketing, Digital Marketing is generally referred to as the marketing of services or products by means of Internet. As a part of digital marketing era, every person has recognized the power of internet in connecting everyone globally within no time and so does every business. With a vision to expand and grow, every business wants to increase its visibility and brand awareness globally and reach to their target audience in a trusted manner. With assured credibility and reliance internet marketing has become the new way of marketing business ventures irrespective of the industry that they cater to. Its main objective is to generate maximum traffic online and hence leads so that the conversion rates go up the ladder or in other words to promote or advertise the business digitally.